The data reveals what consumers most often buy online and which products still have great potential for online growth. In classical and online sales, it is crucial that we understand the preferences and habits of consumers. Researchers of consumer behaviour enable us to see the mysterious background of shoppers’ minds, and based on that, we can predict consumer choices and adjust the strategy.

The Shopper’s Mind business intelligence brand carries out the largest online shopping survey in the Adriatic region, which reveals interesting trends. Check which products are most commonly chosen when shopping online and which commodity groups have great potential for growth in e-commerce.

The article has been published online in our blogpost.