This webinar presents the DataBench project. Arne Berre (SINTEF) will explain the efforts to characterize and reuse big data benchmarking frameworks from a technical perspective, and share details of the degree of support that DataBench will provide to other projects and big data practitioners to benchmark big data tools and applications. Gabriella Cattaneo (IDC) will provide ideas on how big data benchmarking could help organizations to get better business insights and make informed decisions.