SMES

COMPANY NAME:  DATA CENTRIC

COMPANY WEBSITE:  DATACENTRIC.ES/EN

FOUNDATION YEAR:  1976

EMAIL::  INFO#arroba#DATACENTRIC.ES

DataCentric is a data company that builds data-driven technology solutions. DataCentric expertise stems from its experience of
creating and delivering databases for marketing and sales and managing its customers’ data. Passion for data has led
DataCentric to build the DataCentric Data Lake, a complex information system based on Big Data techniques, connected to the
Internet and major public and private Data Sets on consumers, businesses and territories. This is the way it develops products
and vertical APIs to be able to trigger and make the best decisions in real time. Legal compliance and respect for privacy are part
and parcel of DataCentric essential values.

As data owners, and experts in data sources and data processing, DataCentric optimizes the business processes and the efforts
and investments in sales and marketing activities and strategies of its clients.

▸ Data owner

▸ Data analysis

▸ Data services

The Vodafone’s case. Vodafone proposed DataCentric a challenge when they were about to expand their ber optic network in the Spanish market, and needed to gure out the best areas for this expansion and the main variables involved in purchasing propensity. DataCentric analysed Vodafone’s and competitor’s current deployment to discriminate drivers of high penetration zones extracted from areas with low penetration of customers. Based on these drivers DataCentric established a probability/ scoring propensity to have high/low customer penetration in those zones where it was not currently present. Thanks to this project Vodafone reduced costs in 10% and increased sale contracts in 22% in relation to the previous year.