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M.Sc. Big Data Analytics for Business

IESEG School of Management
Puteaux, France
Parvis de la Défense, 92800 Puteaux

The Master of Science in Big Data Analytics for Business is a one year program completely taught in English which aims at training data scientists in the field of (online) marketing, finance, and operations. Participants are exposed to the leading-edge fundamentals in decision-making by extracting knowledge from Big Data, including social media data, customer web traffic data, Bloomberg’s financial data, and inventory process logs. Participants will learn to solve managerial problems by critically asking questions in the spirit of ‘What do we know?’ (Data driven) rather than ‘What do we think? (Gut feeling).

Introduction to Business Analytics;

Project Management;

Communication Skills;

Leadership Skills and Ethical Behavior;

Advanced Spreadsheet Analysis;

Business Analytics and Decision Making Tools (Commercial and Open Source);

Business Reporting Tools;

Big Data Tools;

Descriptive and Predictive Analytics;

Social Network Analysis;

Marketing Research;

Recommendation Tools;

Clickstream and Web Analytics;

Social Media Analytics;

Search Engine Optimization;

Credit Scoring;

Financial Data Services (Bloomberg);

Business Process Management;

Optimization Techniques;

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