HomeEducation Hub All Programmes ▸ M.Sc. Marketing Analysis

M.Sc. Marketing Analysis


2 SEM
English
Yes
University Gent
Gent, Belgium
St. Pietersnieuwstraat 33, 9000 Gent
About
Modules/Topics

The Master of Science in Marketing Analysis is a one-year full-time study
(or two-year part-time study) about predictive analytics for analytical
Customer Relationship Management (CRM)/Business Intelligence topics in
English covering data-mining techniques. More specifically, the study mainly
focuses on: Analytical Customer Relationship Management/customer intelligence
(i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)),
as well as market/marketing research.

Recent Developments in Marketing;

Communication Skills;

Marketing Information Systems / Database Marketing;

Marketing Models and Marketing Engineering 1;

Advanced Market Research Techniques 1;

Marketing Models and Marketing Engineering 2;

Advanced Market Research Techniques 2;

Strategic Brand Communication;

Related Courses

X