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Digital Business


2 SEM
English
No
SKEMA Business School
Lille, France
Campus de Lille, Avenue Willy Brandt, 59777 Euralille
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All companies use the internet to complement and sometimes transform traditional channels of business activity. Marketing, production, strategic planning, etc. have all been transformed by use of the internet to collect data, distribute products and provide services.

This MSc is a multidisciplinary programme combining the fields of strategy, economics, marketing and information systems. It provides students with the knowledge and skills necessary to work in a data-rich digital environment.

Digital Business & Innovation;

Digital Marketing;

Managerial Economics;

Statistics;

Privacy and Online Security;

Professional & Personal Development;

Strategy in the Digital Economy;

Big Data and Analytics;

Digital Transformation of Organisations;

IT Business Strategy;

Entrepreneurship and Finance in the Digital Age;

Advanced Strategy;

In-company Project Coaching;

Understanding the Digital Consumer;

Professional & Personal Development;

 

Requirements

A four-year degree or equivalent (or, in some cases: a three-year degree plus substantial professional experience; or for UK applicants only: a three-year bachelor’s degree with honours).

A good score in one of the following English language tests: TOEFL (580 institutional testing programme / 237 computer-based test and 92 internet-based test), TOEIC (830), ELS (112), IELTS (6.5) or equivalent. MSc Global Luxury Management’s calendar info, visa info and language test requirements here. Note: no English language test score is required for students who have a degree from an English-speaking university.

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